You’re a garage door expert and understand all of the intricacies of garage doors, so when someone needs one fixed or replaced, they call you. But if that’s all you do, then you’re only getting half the picture. You know your product and how to fix it, but what about explaining it?
Your potential customers need to know all about their options before making an informed decision on which company to hire—and if they don’t know your company exists, how will they ever find out?
That’s where marketing comes in! Garage door marketing ideas can help increase website traffic and brand awareness within your community and build a reputation for excellence in your field.
And this blog post prepared by Door Domination will give you 20 great ideas for getting more leads for your business through marketing efforts. Let’s dive right into them!
- Set up A Garage Door Website
If you’re one of the countless garage door companies in the country, then you know how difficult it can be to get more leads. The good news is that there are ways to make this happen, and they start with a website.
The first step is to make sure that your website has all of the information that potential clients need. This includes a description of your company and its services, as well as contact information so that people can reach out if they want to get more information or schedule an appointment. It’s also important to ensure that your site is mobile-friendly so that people can easily navigate it on their phones or tablets.
In addition to providing information about products and services, it’s also important for your website to include some type of call-to-action (CTA) at the bottom of each page. A CTA tells visitors what action to take next once they’ve finished reading through everything else on the page.
If you want even more leads, consider hiring an SEO professional who knows what they’re doing to help optimize your website for search engines like Google. This will help people find your site when they’re looking for information about garage doors in general or specific types like rollup doors or sectional doors from brands like LiftMaster® or Wayne Dalton®.”
- Direct Mailers Are an Easy Way to Get Leads
Direct mailers are an effective way to reach potential clients. They’re cheap, easy to send out, and have a high response rate. You can use them to promote your business, offer specials or deals, or even just send out information about your company or industry.
The key is knowing what your audience wants and needs from you and then using that information to create the perfect content. If you want to get more garage door leads from your direct mailers, make sure you include these elements:
- A catchy headline that grabs the attention of readers immediately
- A call-to-action that tells people what they should do next (like call or visit your website)
- A benefit statement showing how they’ll benefit from whatever it is you’re offering in exchange for their contact information
- Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
Pay-per-click (PPC) and search engine marketing (SEM) are two ways to get leads for your garage door company. PPC is a form of advertising on search engines, while SEM refers to the use of paid listings on search engines. We’ll explain how to use these strategies to drive qualified visitors to your site.
Because both strategies require you to pay for each click or listing, you need to be willing to invest money in order to see results. However, if done correctly, they can help you reach new customers who are ready to buy right away.
To do PPC, you can set up an account with Google AdWords, Facebook ads, or LinkedIn ads and then target customers searching for garage door services. This allows you to get in front of people actively looking for a service like yours—and it’s much more cost-effective than other forms of advertising.
SEM, on the other hand, allows you to drive traffic from search engines like Google and Bing. By using SEM, you can rank for specific keywords related to your business so that when potential customers search those terms, they’ll find your page at the top of the results page.
This will help increase the traffic coming directly from search engines rather than having someone find your site through another website like Facebook or LinkedIn where they may have clicked on an ad before landing on yours.”
- Local SEO is a Must For Your Garage Door Company
If you’re working to generate leads for your garage door company, you have to make sure that you’re using local SEO. This is one of the most effective ways to get more leads because it allows people in your area to find your business and get in touch with you.
Local SEO works by making sure that people can find local businesses when they search online. It does this by using keywords that are relevant to a particular location, so if someone is searching for “garage door repair near me” then they will see your business. The best part about using this type of marketing strategy is that it doesn’t cost anything because it uses existing resources like Google Maps and Bing Places for Business.
The best way to use SEO for lead generation is by getting involved with local directories and reviews sites so that people who need a garage door service provider can find you when they search online.
Also, some people might just be looking for “garage doors,” but many will want something specific like “24-hour emergency garage door repair near me.” This kind of search query can be optimized with local keywords like “emergency garage door repair” or “24-hour emergency garage door repair near me.”
For local SEO to work, though, certain guidelines need to be followed:
- You need to have an address listed on your website so people can see where exactly they should go if they want garage door services (this is especially important if someone is looking into getting an estimate).
- You also need a phone number so people can contact you directly if they want more information or want an appointment set up right away (this way, they won’t have to wait around until later).
- Get Seen on Social Media: Facebook + Instagram
Did you know that Facebook and Instagram are two of the top social media platforms for lead generation? Not only that, but they’re also great for branding, too. You can get more leads for your garage door company through Facebook and Instagram, but it’s important to know where to look and what you’re looking for.
To get started with Facebook, first, create a business page for your company and then build up a following by posting updates about what’s new at your garage door company. You should also post pictures of projects you’ve completed, as well as testimonials from satisfied customers. You can also post videos showing how your company works and what kind of products it offers.
Instagram is another social media platform that could help you generate your garage door business leads. Like Facebook, it allows users to share photos and videos with friends and followers. You can use this platform to promote your business by posting professional-quality photos of projects you’ve worked on or simply photos of happy customers smiling in front of their newly installed garage doors!
- Ad Retargeting: An Innovative Garage Door Advertising Strategy
Ad retargeting is an innovative garage door advertising idea that can help you generate more leads than ever. If you’re not familiar with ad retargeting, it’s one of the most effective ways to target customers who are already in the process of buying a product or service like yours.
How does it work? It’s simple: when someone visits a page on your website, they leave behind information about themselves as they navigate through your site. This information is recorded and stored in what are called cookies. These cookies track where users go while browsing the web, which means that whenever they visit another site (like Facebook), this cookie will follow them there too!
When the user leaves the page on which they were browsing, this cookie follows them wherever they go online—and when they land on another website (like Google), it continues tracking their behavior so that you can show them ads related to whatever it was that made them go from one place to another.
That way, if someone visits your site but doesn’t convert into a customer right then, you can still reach out to them because you’re able to show them ads for your business again and again until they finally decide to take action on one of your offers.
Because this method involves showing ads to people who are already familiar with your brand, it has a much higher chance of converting than other forms of digital marketing!
- Canvass the Area
To generate garage door leads, you must go where the people are. This means that you need to canvass the area in which your business is located and try to get people’s attention. You can do this by passing out flyers, posting signs around town, or even just talking with people who are in your neighborhood.
The key is to get out there and make yourself known! Once people know that you exist, they can contact you when they need their garage doors repaired or replaced. Make sure you get contact information from each person you speak with. This will allow you to follow up with them later so that they know whom they are working with and what services they can expect from your company.
- Content Marketing To Become the Garage Door Authority
Content marketing is all about creating valuable, targeted content that people want to read—and then sharing it with them across your social media channels. The goal is to get people excited about your brand and make them want to learn more about what you do.
There are a lot of ways to do this, but one of the most effective is by publishing blog posts. Blogs are great because they give you an opportunity to share information in depth and offer value to your audience without being too salesy. You can also use your blog to create an online community around your brand where people can interact with each other and learn from each other’s experiences.
When someone reads an awesome blog post on your company’s website or social media feed, they’ll feel like they’ve learned something new—and that makes them feel connected to the brand (and maybe even more likely to buy something).
- Email Marketing to Stay Top-Of-Mind of Your Leads
People are constantly opening their inboxes to find new messages from companies that they have previously contacted, so it’s a great way to make sure you’re top-of-mind when someone decides to buy a new garage door. It’s also a great way to make sure that people who are interested in your products stay interested.
If you want to start using email marketing as part of your marketing strategy, here are some tips:
- Start with a small list of subscribers and test what works best for them
- Keep your emails short and simple (one or two sentences at most)
- Make sure there is something in each email that keeps people coming back for more (freebies, coupons, value content, etc.)
Email marketing is effective because it’s a great way for people to connect with businesses they already trust and admire. Your email list will include people who already know about your company and love it—they just need some convincing before they buy from you!
- Trade Shows
Trade shows are a great place to connect with potential customers, but they’re also a great place to find new leads. You can reach out to people who might not know about your company and its products or services but who may be interested in them once they learn more.
Here are some tips on how to get more garage door leads at trade shows:
- Go early when the doors open each day. You’ll be able to meet with exhibitors and attendees before the crowds arrive—and you’ll have a better chance of getting their attention as well.
- Ask for cards from people who look like they could benefit from what you’re selling (for example, if you’re selling garage doors, look for people who need new ones). It’s easy to lose business cards in a sea of other business cards during conferences, so take a few minutes after each conversation and write down the contact information from the card on your own card or your phone so you don’t forget it later.
- Make sure your booth looks professional. Try using graphics that show what makes your company different from others in its industry—this will help draw attention to your booth!
- Reputation Management
Your garage door company’s reputation can make or break your business, and it’s important to protect it from damage. A good reputation helps you attract new customers and retain existing ones, but a bad one can make them run in the opposite direction.
To maintain a positive reputation, you need to make sure that the things people say about your company are positive. It doesn’t matter if they’re saying good things or bad things—either way, if they’re talking about your company at all, then there’s some kind of impact on its reputation.
One way to manage your reputation is by using social media sites like Facebook and Twitter as part of an overall strategy for monitoring what people are saying about you online. These sites provide access to information about who has been discussing your business online so that you can reach out directly when necessary and correct any misinformation that might be circulating through cyberspace.
- A Unique Selling Point To Standout in the Garage Door Industry
Garage door advertising can be a tricky business. If you’re not careful, it’s easy to get lost in the crowd of garage door companies out there. But there’s one thing that can make your garage door stand out from all others: a unique selling point.
What is a USP? Simply put, it’s what makes your company different from other garage door companies—and what makes people want to go with your company instead of someone else’s.
Think about it: everyone wants their garage door installed quickly and correctly. So why would they choose your company over another? Because you offer something that no other garage door company else does! Maybe that means installation on weekends or evenings, or maybe it means you have guaranteed live customer service 24/7. Maybe you offer lifetime warranties on all of your work—no matter how long ago you installed something for them!
Whatever it is, make sure you’re telling prospective clients about it—in fact, make sure they know upfront what they’re getting when they hire your company over another one!
- Google Local Service Ads
Google Local Service Ads are an awesome way to get more garage door leads and get customers who are ready to buy right away. They work like Google AdWords, but they’re specifically designed for businesses like yours that offer services locally. The best part? You don’t have to pay anything until someone clicks on one of your ads and visits your website!
That means that with Google Local Service Ads, it’s totally free to try them out—all you have to do is create an account and start creating ads that target people in your area. Within 24 hours, you should start seeing the results of this digital marketing strategy. And if they’re not what you expected? Just pause the ad campaign and try again later!
- Co-Market with a Relevant Business
Whether you’re a new garage door company or an established business, it’s always important to find ways to generate leads. One way to do that is by co-marketing with other businesses in your industry.
When you co-market with another business, you both benefit from increased exposure and leads. You might think that co-marketers share customers—but this isn’t usually the case. Co-marketers are usually complementary businesses that offer different services or products in the same industry. For example, if you’re a garage door company that specializes in residential repairs and maintenance, you could team up with a security firm that offers home automation services.
Your co-marketer should be relevant but not directly competitive with your core business. This way, both companies can benefit from increased exposure without stepping on each other’s toes too much. The key is finding someone who offers something different than what your company already does so they don’t compete directly for clients’ attention and dollars.
- Increase Referrals
Getting referrals is one of the best ways to increase your garage door leads. It allows you to grow your business by tapping into existing relationships instead of having to start from scratch.
And you don’t need to be a genius or even have a lot of connections in order to get started with referrals. All you need is a little bit of time and some basic information about how to ask for what you want.
Here are some tips on how to get more referrals:
- Ask for them! The worst thing that can happen if you ask for something is that someone says no. So just do it!
- Make sure that your customers know exactly what it is that you’re offering, so they can refer their friends or family easily (and honestly). This will also help them understand why they should refer people in the first place!
- Be consistent with what you’re offering and how often you contact people. Suppose they know exactly what they’ll get when they become part of your referral program (whether it’s discounts or free stuff). In that case, they’ll be more likely to participate in it regularly—plus, it makes things easier for everyone involved!
- Create Helpful YouTube Content
Creating helpful YouTube videos is a great way to get leads for your garage door company.
First, you need to figure out what kind of videos will be most helpful for your audience.
You could have a video about how to fix a broken garage door spring, or you could have a video about the best way to clean your garage door. You could also have a video that shows how easy it is to install a new garage door opener.
Once you’ve chosen which type of video you want to create, make sure that you are going to be able to provide value when you make it. If someone watches your video and learns something they didn’t know before, they’ll probably be more likely to call your business when they need help with their garage door.
In addition, throw in some SEO, and don’t forget that these videos can also be used as social media posts on Facebook and Twitter!
- Garage Door Facebook Group
Facebook groups are a great way to reach people who are interested in your product or service. They’re also a great way to find new customers, as you can then send them an invite to your group and turn them into leads.
For this reason, we recommend creating a Facebook group specifically for people who want to discuss garage doors and their installation. This will allow you to build up a list of people who are interested in what you do, so when you do start reaching out with marketing messages, they’ll be more likely to respond because they already know and trust you.
Creating the group is easy—just go to the Facebook group tab on Facebook’s website and click “Create Group.” Then pick out a name for your group (something fun like “Garage Door Enthusiasts”) and fill out the rest of the information about who can join and other details about the group. Once it’s created, all you have to do is post content that will interest members of this community!
- Take Photos of Completed Jobs to Attract New Customers
Your garage door company is ready to start getting some business, but how? One way is to start taking pictures of completed jobs. This will help you get the word out about your company, as well as attract new customers.
Here are some tips for getting started:
- Make sure you have a high-quality camera on hand so that your pictures look professional and not grainy or blurry.
- Get permission from your clients before taking pictures in their homes or garages; this will ensure that everyone is comfortable with being photographed and will make the process easier for you and the client.
- Take shots of their garage doors while they’re open or closed (depending on what they prefer) and include details about what kind of work was done on their door(s). This will help show customers what they can expect if they hire you for similar work at their own home or business!
- Hunt for Garage Door Leads at Craiglist
Craigslist is a great place to find leads for your garage door company.
In fact, if you haven’t already been using Craigslist as a source of leads for your garage door repair business, you’re missing out.
Not only can you find leads on Craigslist, but they’re also high quality and very affordable.
You can post an ad on Craigslist to get in front of people who are actively looking for a new garage door without having to pay the high price that comes with other lead generation platforms.
- Find the right category on Craigslist where your prospective customer would search for “garage doors.” If you’re not sure what category to use, try searching for it first and see what comes up! You’ll quickly see where there are more posts than others—and that will help guide your decision as well.
- Write a compelling ad that explains exactly what type of customer you’re looking for (in terms of demographics) and what kind of service they need from a garage door company like yours.
- Don’t Pay for Garage Door Leads that Aren’t Quality
You may be tempted to pay for garage door leads that are not quality, but you should avoid doing this. If you do not get quality leads, then your sales will suffer. You might even lose money because you will have to pay more for the leads than they are worth.
The best way to get quality leads is through an online marketing service like Door Domination. Our company specializes in providing high-quality garage door leads that are not only cost-effective but also excellent results for your business. They can help you increase your sales and improve your bottom line, which means more profits!
But it’s not just any marketing that will do the trick. Not when you’ve got competitors doing the same thing and other garage door companies who have been around for decades or longer. You need a marketing strategy that’s unique and compelling, one that will make customers feel like they can’t go wrong with your brand and that they’ll be getting the best deal around on their new garage door.
Door Domination is the Digital Marketing Agency for Your Garage Door Company!
Garage door repair companies are often overlooked when it comes to digital marketing, and that’s why you need an agency like Door Domination to help you get the leads you need.
Door Domination is the right choice for your garage door company. We specialize in digital marketing for garage door repair companies, so we know what it takes to get you more customers. We have helped many garage door companies get more leads, and we will do the same for you! We offer a multitude of services, including website build, keyword research, content creation, and backlinking strategies—all geared toward getting you more leads.
We work with businesses of all sizes, so no matter how large or small your garage door company is, we can help you grow with our digital marketing strategies for garage door repair companies. Contact Door Domination today to see how we can help you!