There’s no shortcut to success, but you can get there faster if you know the right way to market your company. Yes, knowing the right way to market your garage door and gate company is the best way to the top of your industry. You believe that you’re one of the best in the business and you want to help as many home and business owners in your area. But nothing’s going to happen if people don’t know about you.
So you want to find the best ways to reach your target audience. You know that you want your local business to be among the top three listings when people search for garage door and gate companies in your area. That’s your goal, but you got to admit that the details of how to get there are still a mystery to you.
You can utilize the Google map pack to get your business to show up in those top three listings. By using it properly and efficiently, your potential customers will take notice and actually be driven to you, particularly your website. The Google map pack is the key if you want to get ahead of your competitors. You’re bound to get more business and become successful by using it.
Read on if you want to find out how the Google map pack works and how it can help you get to the top three of Google’s search results. Or better yet, how to dominate your competitors in the Google map pack.
About the Google Map Pack
As mentioned above, you know the importance of being among the top three search results whenever users search for local garage door and gate companies. But you’ve probably asked the question of why there are three results.
The reason is that Google search has an SEO-based strategy in place, where the top three businesses in the area are produced. Each of the top three businesses has its locations marked by marker icons on the map.
A high ranking in the Google map pack is the key to showing up in the top three searches. You can choose from two ways that you can use to influence how you rank. The first is making the right choice of keywords that will prompt the map packs. The second is to include the right keywords that will take customers straight to your web page to optimize your website.
How to Choose the Right Keywords to Rank High on Searches
specific keywords are usually directed to a Google company page. And if your website happens to match the right keywords, then your company is sure to have a high ranking on the search engine results page.
What are the steps that you need to do to make sure your ranking improves? The following are some tips that you can follow to guarantee that you’ll show up among the top three results:
Your Business Should be Added to Google Maps
You need to make sure that your business is added to Google Maps. Find your business name by using the Google Maps app on your mobile phone. If your listing shows up in the drop-down menu, then it’s active. However, if your business is nowhere to be found, you can simply choose add a missing place and then fill in the required details.
Affirm Your Business Listing
There’s a difference between simply establishing your business and affirming it. That difference is in the number of details that you’re able to add to it. Boost your company’s ranking by adding business address and hours, business category, business description, business location, service area, and other important information.
The More Details You Add The Better
The more details you add about your company, the better it is for your ranking. So add as much information as you can. Put all of the additional details under the Info tab so you can rank higher.
You might not think photos are important, but they are. They actually play a very vital role in showing what you’re company is all about. It helps that Google just recently updated its photo technology so it can recognize more images and help in improving your company’s rankings. Make sure that the photos that you upload are both high-quality and relevant.
No Duplicate Listings
Make sure that there are no duplicate listings or listings where the name is different from the actual business name. Being consistent with your business name will increase the chances that potential customers will actually end up visiting your website.
Go for Positive Reviews
Go for positive reviews because that’s what Google maps prefer. By sending links for customers to review, you can solicit positive Google reviews. Google would prefer that you reply to some of the reviews as well.
Avoid Multiple Listings
Avoid multiple listings, if you can. It’s not a good look if your business has multiple locations or phone numbers listed for the same company. If you have too many listings, then expect your rankings to go down. So if you want to ensure a clean search for your business, then make sure there are no multiple listings at all.
Post on a Regular Basis
Post on a regular basis so Google will prioritize the updated posts by recognizing the new information. By doing this, you’re going to move your business closer to the top of the rankings.
Use Call Tracking
Use call tracking so you could trace each call back to its original source. This will help you focus your marketing efforts even more.
Update Your Website
You also need to update your website. This is needed so that it will reflect the actual keywords that your customers use whenever they “google my business listing”.
Google Analytics is a free tool from Google that helps you understand what your customers are doing whenever they visit your web pages. You ought to maximize it by tracking the data that will customize your customers’ experience.
Optimizing Google My Business for Your Business
- Make sure about the accuracy of every bit of information about your business. You need to do an accuracy check on a daily basis to see if the website and NAP data are always the same.
- An information page about your company will be useful. It should have as many keywords as are used in search phrases for your specific type of business. Remember to choose words that sound friendly.
- Only a single address and local phone number should be connected to your business.
- Test links on your website will help make sure that there are no broken links that will lead users to nowhere.
- Google as well as your potential customers love pictures. So make sure to post them but ensure that they’re accurate and up-to-date.
- Remember to send links after purchases are made. This will help encourage Google reviews.
Understanding the Google Local Pack
What is the so-called Google Local Pack and how can understanding it help your garage door and gate company?
The Google maps local pack works by displaying the top 3 local businesses that are “near me” which results when customers use specific keywords like “garage door contractor near me”.
That’s not all as the local pack also shows the three most optimized company profiles that are based on local rankings. The truth is that the local rankings usually show up in searches about one out of every four. Small business listings can benefit from the Google local pack by increasing digital visibility and maximizing local SEO.
Potential customers are going to see your local business listing hours, name, type, and map and also a click to call button. The following are the steps that you can follow to increase your chances of ranking among the top three of the local small businesses pack by using Google Maps.
Step 1– Establish a business account by registering for Google My Business. Registering for a GMB listing is free and will help you take advantage of a location-based ranking and gives you a better chance at the top three.
Step 2 – Guarantee that your business profile is optimized. Do this by filling out every bit of information about your business. Business hours, exact location, local phone number, images of your products, images of your business, and any other thing that’s important to your business.
Step 3 – Make sure that the keywords that customers are using for local searches on Google are incorporated into your website. You can use the help of a marketing company as they will research the exact local SEO for your type of business – for example, garage door, gate, and home service contractors.
Step 4 – Optimize your website and upgrade search quality results by using the Google search console.
Step 5 – The target keywords need to be matched with the local intent. This means including the proper target keywords on your website and you’d get better at it once you have a proper understanding of the main goal of a user in looking for local search results. Your business will then show up on the local search results pages while also going higher in the rankings.
You now have a good understanding of how to dominate your competitors in the Google Map Pack, Google My Business, and Google Local Pack. Use this knowledge to expand your garage door and gate company and connect better with your customers.
Searching for a digital marketing agency that will help you get to the top of the rankings? We just might be able to help you so please contact us at Door & Gate Domination.