SEO Strategy for Garage Door & Gate Contractors
The garage door industry is becoming increasingly competitive these days and one way to deal with it is by having a stronger presence in the major search engines. Potential customers need to be able to find you easily on Google, Bing, Yahoo, and other top search engines so they hire you for your services. You need to take advantage since search engines are where consumers go for help when they’re looking for specific services.
How to Build Your Very Own SEO Strategy
Step 1 - Build Up Your Website
You need to be smart about building up your website. What that means is to go from the usual number of pages that a typical garage door website has. It usually has around 5 pages – Home, About Us, Services, Coupons, Contact Us. That somehow limits the indexation or the placeholders on the major search engines.
What you can do is mimic what other contractors do and add other services. Some of those other services include emergency garage door services, new garage doors, iron gate repair, welding service, and more. By creating a separate page for each of those services, you’re able to build up your website. This will also result in your website getting listed on the major search engines for the various keyword combinations.
Step 2 - Optimize the Pages
After building up your website with your core services, each page needs to be optimized from an SEO perspective. This will basically inform the search engine of what the page is about and it will then proceed to list your website for those keywords. The following on-page search engine optimization tips are what you need to keep in mind:
- A unique title tag on each of your website’s pages.
- Images should be named using primary keywords.
- Use H1 Tags that restate the title tag on each web page.
- URLs should contain the page’s keywords.
- Anchor text should be on each page and it has to be built into the footer.
- Create an XML Sitemap and submit it to Google Webmaster Tools as well as Bing Webmaster Tools.
Step 3 - Inbound Links
The next step is for the website to get inbound links. All of the previous steps can be likened to laying the foundation to ensure that your website and your business will eventually be successful. But the number of quality links that your website’s pages will get will be the keys to getting and determining placement.
Link building is actually 70 % of SEO, with On-Page work making up the remaining 30 %. This shows the importance of getting quality inbound links. You absolutely need it so you can rank higher than the competition.
Getting the Most Quality Inbound Links is the Name of the Game!
Association Links
You’re likely a member of an industry association or two. Make sure that your website has a link from those industry associations that you’re a member of. Examples are the Chamber of Commerce, Garage Door contractors associations, and more.
Directory Listings
It would also be extremely helpful to have your site listed on as many directories as you can. Some of the directories are Angie’s List, Yelp.com, Yahoo Local Directory, etc.
Create Quality Content / Articles Regarding the Industry
Creating quality content/articles about your industry is probably the best source of inbound links. For example, you can write a specific article about garage door repair and then send it to numerous article directory sites and it links back to a specific page on your website.
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Why Choose Door & Gate Domination?
Our Team Has Served Numerous Garage Door Companies, Generated Countless Leads, and Helped Increase Sales
Enjoy the exclusivity of choosing to work with us. We assure you that when we become your partners, we’re not going to sign any of your competitors. You are our client and therefore our services and expertise are exclusive only to you.
We also got call tracking and reporting covered for you. Using the latest in call tracking technology, we’ll target the right keywords. And at the same time, we’ll make sure of the lowest cost per lead for you.
You never have to worry about transparency when you work with us at Door & Gate Domination. There would be no guessing game about how your advertising and marketing dollars are being spent and where it’s going.
Our attention will be solely focused on you and how to help your company’s growth and development. We’ll serve as your ally, partner, and boost you in every aspect and in every step of the way towards success. On top of that, you’ll gain access to our SEO experts, PPC specialists, copywriters, and web developers.
We’ll be Google partners! You’ll find that advertising on Google is the simplest thing ever with help from our PPC specialists. You’re assured of getting your money’s worth and much, much, more!
Our methods are tested and proven. Each aspect of our strategy will help boost your online presence that will lead to sales and profits. It’s a comprehensive and methodical approach to ensuring your dominance of your local search area and eventually your industry.
The track record that we have speaks for itself as we have managed to not just double, but even triple or quadruple the sales of our clients. When we work with a garage door company, their level of success improves by several notches.
We’re industry experts and we know how to make garage door and gate companies successful. That’s what we’re great at and also why we’ll never make any claim about being experts in other industries. We’re focused on you and your industry.