Google Business Profile Guide - A Comprehensive Guide
As a business, you’re always on the lookout for the best way to maximize your presence on Google. The obvious and immediate answer is to set up your business profile. There’s a catch, though. You need to know the proper way to manage your business profile on Google to get the most out of it. After all, it’s the best and most efficient way for you to get more business and for homeowners to choose the right services.
The best option to manage your Google business profile is Google Business Profile Guide. It’s a user-friendly platform that allows anyone to be successful by using our comprehensive guide.
Create Your Own Google Business Profile Guide Account
In order to get all the benefits of the Google Business Profile Guide, you’ll need to create your own account. Here are the steps on how you can create your own account:
Step 1
The first step is to search Google for your business’ name. Look at the information that’s going to result from your search. You’ll see if there’s already a listing for your business and it only needs to be edited or if nothing can be found about you online at all.
Step 2
Once you see that your business is in the listing, you’ll need to keep on scrolling down. When you see, “Own This Business?”, simply click the link and you’ll be taken to the Gmail login page. You have to open your Gmail account and then claim the listing. But that’s only if your business name is in the listing. If it’s not, then you’ll have to open a new account.
Step 3
Next, you need to choose a verification option and enter the code that was provided in order to make any changes. Do this every time you make changes to your business. But remember to be very careful since you’re changing important information and you’ll be required a new verification code and the verification process can take as much as 14 days.
Optimizing Google Business Profile Guide as a Garage Door Contractor
As a leading garage door contractor, you want to learn how to optimize Google Business Profile Guide for your business.
The following tips and tricks are among the best practices you can do so that Google Business Profile Guide can help upgrade your online visibility and get you more clients. It involves making key changes to your listing by utilizing your Google Business Profile Guide account’s dashboard.
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ADD THE RIGHT CATEGORIES
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To achieve your goal of being a successful garage door contractor, you want to get the most benefit from your Google Business Profile Guide listing. For this to happen, you’ll have to add the right categories for your business.
How do consumers reach their desired businesses using Google Busines Profile Guide? Believe it or not, an overwhelming majority reach them by indirect searches – a whopping 80 %.
A good example of this is when a homeowner doesn’t search for any specific garage door repair contractor when their garage door has issues. What they’ll usually do is go for a general search, such as “garage door”. By selecting the right category, your business will appear in their results.
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UPLOADING PHOTOS & VIDEOS
Uploading photos and videos is a huge part of the home improvement industry. It helps potential customers make their decision when they’re still in the process of choosing the right contractor for their home project.
So if a potential customer is thinking about getting maintenance or repair services for their garage door or gate, for example. They can simply look at photos and/or videos of past projects made by the contractors that they’re considering.
Viewing photos and/or videos of completed projects makes the decision-making process faster and simpler for customers. This wasn’t the case before Google Business Profile Guide was available. People had to visit the website of contractors to see images or videos of what they accomplished. In some cases, they weren’t available.
How do you upload photos? You can add photos to various sections when you sign in to your account. There’s also an option for you to upload a cover photo. Just be sure to upload the most professional-looking photo so it can enhance the image of your business. Clicking on the ‘see photos’ will take the customer to your portfolio.
GEOTAGGING IS AVAILABLE FOR YOUR PHOTOS
Google Business Profile Guide gives you the option to geotag your photos. This feature will provide your photos with the geographical mark that makes it easier for potential customers to locate you.
Google gains the right coordinates and finds a connection of the location as well as the photo and eventually makes you more visible. This happens every time someone makes a relevant local search.
The geotagging feature is now almost always automatic in most new devices. And for those devices that don’t have this feature, it’s easy enough to turn it on.
SELECT THE RIGHT SERVICES
One of the best and newest features of the Google Business Profile Guide is the Services Section. It provides a ranking to the contractors that are in the indirect searches that will give them potential customers.
If you want to be at the top with indirect searches, then you have to select the right services. To add services to your Google Business Profile Guide account, you only need to follow these simple steps:
- Start by opening your Google Business Profile Guide account.
- Select primary location.
- From the menu, go to ‘info’.
- Select the Edit option from the Services section.
- Add your services. You can either choose from the list of suggested services or simply make up your own.
There are a few important things that have to remember when you’re making your services. One is to be specific about the kind of service that you offer and another is to add the appropriate keywords to the description. Also, there can be a tendency for the prices to fluctuate so it would be better if you simply leave the add price space. It’s a better option than making your customers feel that you’ve misguided or misinformed them.
Conclusion
Google Business Profile Guide is one of the keys to making your online presence stronger than it is at present. It’s not just a simple platform where your information is available, it gives you enhanced visibility, which is what most companies want. You’ll be appearing on local search engines and maps and people will be able to reach you more easily. Start taking advantage of the benefits offered by the Google Business Profile Guide so you can make your way to the top of the garage door and gate industry today!