Quality content is a must for high-ranking websites. Business owners that have their own websites and would like to reach the top of search rankings should take note. For example, if you’re a garage door contractor, then one of the things you’d want for your website is a quality blog post. It offers benefits that small or struggling businesses could use.
But how do you come up with a high-quality blog post for your website? Do you need to have exceptional writing skills for it? Should you hire top-notch writers just to make sure that your website has world-class blog posts? The short and easy answer – not really.
All you need are these simple tips that we have listed below. They’ll provide you with ideas on how to write a blog post for your website and make sure the quality is high to have a positive impact on your website.
Look for the Right Web Host for Your Blog Posts
There’s a good chance that your garage door company’s website already has space for your blog posts. But then again, it might still not have any space set aside for it. If that’s the case then you need to find a place to host your blog posts. Take note that it should be the right web host for your business, especially if you still don’t have a strong online presence.
The most popular choice is to use WordPress websites. What’s great about this content management system is that there are plenty of tutorials that are available online. You can be very familiar with the different features and the WordPress dashboard. Look for a free domain name that happens to fit your brand or business as that would be an immense help.
One thing about WordPress is that it started as a blogging platform. It offers a number of free themes that you could choose from. Choose the theme that best matches the concept of your blog.
Generate Blog Post Ideas
The next step is to generate blog post ideas. Everything else has already been set, from the content management system to the blog domain. The time has come to start writing your blog post.
However, there are a lot of people that find writing to be very challenging. Some of them find talking to be much easier and they can even do it for hours in front of an audience, but aren’t comfortable with writing at all. They can sit in front of their computer screen or laptop and can’t get anything going. Coming up with the first few words or even the first word just seems so difficult.
The key is to not put too much pressure on yourself to produce something great at once. It’s also okay to start slowly, don’t rush things. You can start on a single idea and then expand on it.
From this initial idea, you can create an outline. Under your initial idea, write down supporting ideas that will form the basic outline. Go from general thoughts and then you can gradually be more specific.
Also, you don’t need to finish it all in one sitting. You can choose to write down ideas here and there as they come to you. And then you can put them all together and develop them later on. In time, you’ll have a good structure to help you write your blog post.
How and Where to Get Ideas for Your Blog Post
How and where can you get ideas for your blog post? There are actually so many ways that you can use to help you get ideas. They’re practically everywhere and you only need to know where to look for them. The following are some tips on how and where to get ideas for your blog post.
What are the Current Trends in Your Industry?
Learn about the current trends and latest news within your industry – specifically, the garage door and gate service industry. You can write blog posts about them. By blogging about those latest trends and relevant news, you’re going to establish your website as a real authority that people can turn to if they want to learn about your industry.
What New Things Have You Learned About Your Industry?
What new things have you learned since you started your garage door business? Did the things that you learn surprise you at all? Based on what you learn, you can write blog posts that are in the form of light and entertaining stories and anecdotes as they could connect to your audience more.
What are the Usual Questions You Get From Your Target Audience?
You can also write about some of the usual questions that you get from your target audience. They can serve as the basis for some of your blog posts. Write about each question as a separate blog post and you’ll end up with content that will help you get a higher ranking on the search engines.
What Makes You Stand Out From the Competition?
Write about what makes you stand out from the competition. What are you offering that other garage door contractors are not? Create blog posts that explain how you’re able to meet specific needs of the community that no other contractor is able to do. Make sure that your posts are able to explain it all in detail.
Writing the Content
Now comes the exciting part – the actual writing of your blog post. Keep in mind that you’re writing as an expert and authority in your industry and your posts are meant to help and inform your target audience about the garage door services you offer.
Another reminder is to keep your blog post headlines as specific and direct as possible. No to vague headlines that could only possibly confuse your audience. If you could use a teaser as a headline, then go for that as well.
Also, there is no need for you to write in a formal style. If you’re not familiar with how to do it or even if you’re just not comfortable with that kind of writing style, then don’t attempt it.
The best choice would be to write in a relaxed and friendly style that’s in your voice. Write as if you’re writing to a close friend and telling a story that you thought would be helpful and/or informative.
You can write your first draft and then return to it so you can add and edit. Change a word or a phrase here or there to increase clarity and convey your ideas better. Or you could make major changes if you feel that it would improve your blog post. And just before publishing it, make sure to proofread what you’ve written.
Your Writing Process
As mentioned above, creating an outline from your initial idea is helpful. It will make things simpler for you moving forward. You can include even the ideas or thoughts that you think of while brainstorming or researching for your blog post. And at the very least it helps keep your writing organized.
By starting from an outline, you’re also able to save plenty of time. It will also help ensure that your writing isn’t going to try to talk about too many things at once. You’ll at least be focused and kept on a single path because of the outline.
Your blog post will have a smooth and logical flow to it that is easy to follow for the readers. And when the post is easy to understand, readers will probably want to read more from you.
Having an outline just makes the whole process simpler. If you haven’t written much before, then you’d probably be terrified of writing a blog post that is meant to attract more people and convince them to try your garage door services. You’ll find the process not just easier but more enjoyable, too.
How to Make Your Blog Post More Engaging
What makes for an engaging blog post? Well, a great and engaging blog post is very readable, and engaging, while also being shareable.
When readers get to read one of your posts and find that it’s enjoyable and informative, they will likely check out the rest of your posts to see if they are also relevant to them.
You can take a cue and learn from other blogs that are considered successful. They use bolded terms, bullet points, and a catchy pots title as these are guaranteed to capture people’s attention.
When you feel like you’ve already done a good job of writing your blog post, you can leave it alone for a while. After letting it sit for a few hours, you could then come back to it. Read the entirety of what you’ve written, you can even read it aloud so you can get a better sense of the flow and tone of your post.
There are online resources, such as Grammarly, that you can use to help with the evaluation of the tone as well as grammar and style. And even though you’ve already created your own writing process, you will still need to update it from time to time. SEO standards are likely to change so you must be in tune with that.
You could choose to connect with other small businesses that also happen to blog. If their own posts offer some value to your customers, then you can share their posts and they might want to do the same for yours.
Optimize Your Blog Post
Finally, you ought to optimize your blog post for the various search engines. After all, you’re already well aware of the benefits of blogging. It helps increase your traffic through the help of SEO and also establishes you as one of the leaders and authorities in the garage door service industry.
However, simply having a blog and posting on it regularly isn’t a guarantee that your business will be more successful. Getting a ton of additional traffic isn’t guaranteed by blogging alone.
In order to maximize what your blog posts can do for your business, you need to integrate keyword research into your posts. Properly optimized content means it will be easier for customers to find your posts. And it’s important that they find you because your posts answer the questions that your customers have.
SEO will connect your target audience to your blog posts. The questions that they have will all be answered through your informative posts. You don’t even have to worry about making the right connection between the questions asked by potential customers and the answers you provide through your posts.
Search engines are built in such a way that they’d be able to provide the right answer even though users might not know how to ask the question properly. It’s all based on the search intent or search motivation of the audience.
As a garage door contractor that’s looking for more success, you now know what blog posts and SEO can do for you. And writing a blog post properly is one of the keys to this success.