If you’re a home service company, you know how hard it is to get new customers. You might have tried the usual methods: posting on social media and hoping for the best or buying ads on Google. But if you’ve tried both of those things without seeing much in the way of results, it’s time to think outside the box.
The good news is that there are plenty of other ways to attract new customers—and if you’re willing to invest some time and effort into them, they’ll be well worth it. One such method is local SEO (Search Engine Optimization).
What Is Local SEO?
Local SEO is an approach to search engine optimization (SEO) that focuses on local businesses rather than national ones. When people search for something specific in their area—like “plumbers near me”—they want local companies to show up first so they can easily contact them with questions or concerns before making any decisions about which one might be best suited for their needs.
How Can You Get Started?
Local SEO is a great way to get your business in front of your target audience. This guide will walk you through how to get started with local SEO by teaching you how to set up and optimize your listings, and how to improve the overall visibility of your business.
Step 1: Claiming Your Business Listings
The first step is claiming your business listings on the most popular local directories and directories that are specific to your industry. This can be done by creating an account on each directory and filling out the information for your business. You can also add photos, videos, testimonials, and other content that will help increase the visibility of your listing.
Step 2: Optimizing Your Listing Information
Once you have claimed all of the relevant listings for your business, you need to optimize those listings for search engines so that they appear at the top of search results when users search for keywords related to what you offer. To do this, we recommend using Google My Business (GMB) because it’s one of the best ways to rank high in local searches without having an established website or blog yet.
Step 3. Create Content That Pertains Directly To Your Location And Target Audience
Content that pertains directly to your location and target audience is key. For example, if you own a restaurant and are trying to reach people in San Francisco, then you need to create content that’s relevant to diners in the city.
You should also look at the other businesses around you and see what they’re doing. What kinds of keywords are they using? How are they targeting their ads? This will give you an idea of what kind of content you should create.
Local SEO is a Game-Changer
It’s no secret that the way people search for products and services has changed. With the rise of mobile devices, people expect to find what they’re looking for instantly. They don’t want to wait around while their phone loads a page that isn’t even relevant to what they need.
This is why local SEO is so important right now: it gives you an edge over the competition by giving searchers exactly what they want when they search on Google or any other search engine.
With the help of local SEO, your business will show up in Google Maps results when users are searching within a specific radius of your business. It also helps you show up on Google Search results when users are searching for businesses like yours (for example: “lawyer” or “doctor”) in your area.
Local SEO can also help increase foot traffic to your location by helping people find directions from where they currently are to your place of business using Google Maps or Waze (which is great for attracting new customers).
You Need Local SEO
If you’re a business, you need to be present on the internet. And if you’re a business on the internet, then you need local SEO. Local SEO helps your website rank higher in local search results and drives more traffic to your website.
It’s also important for businesses because it increases brand awareness and boosts sales by providing customers with more information about your business. In short, local SEO is key to building your brand and growing your business!