What Local Service Businesses Need to Know Before Google Ads Absorbs LSA
If you run a plumbing, HVAC, roofing, garage door, or other local service business, Google Local Service Ads has probably been one of your steadiest sources of leads. As Local Services Ads moves to Google Ads, that lead flow isn’t going away, but the account behind it is about to look and work differently. What […]
LSA vs. Traditional Google Ads Campaigns: What Changes When They Share One Dashboard
Google Local Service Ads and traditional Google Ads campaigns now live in the same interface, but that doesn’t mean they behave the same way. Bidding works differently, budgets follow different logic in places, and reporting only overlaps partially between the two. How the Two Campaign Types Compare at a Glance Local Services campaigns are a […]
How to Set Up and Manage Local Services Ads Inside the Google Ads Platform
Your Local Services Ads campaign now lives in Google Ads, and the day-to-day workflow looks a little different than what you’re used to. Instead of a standalone LSA dashboard, you’re managing leads, budgets, and bidding from inside the same platform you may already use for Search or Shopping campaigns. That shift touches more than just […]
LSA Is Moving into Google Ads. Here’s What That Actually Means
Google has confirmed it’s folding Local Services Ads (LSA) into the main Google Ads interface, retiring the standalone LSA dashboard advertisers have used for years. This Local Services Ads Google Ads migration starts in August 2026 with a limited group of U.S. advertisers, and it will continue in phases through 2027. This isn’t a rebrand […]